SALES FUNNEL & SALES TREE CONCEPTS AS SUSTAINABLE STRATEGIES FOR GROWTH AND PROFITABILITY FOR SME



Lagos: November 7th, 2015: Customer Passion Point Limited (CPPL) successfully held the October edition of its monthly training program on Friday 30th October themed “Business strategies for growth and profitability’.

This is the 15th edition of a program that started as a test exercise in July 2014. The edition had participants from different sectors of the economy and the learning experience was good says Ikechukwu Kalu, the lead facilitator. He noted that the program is not just about training business owners and their core staff but about improving performance, increasing sales and ensuring better returns for stakeholders. 

Nothing tells the story better than hearing from those who have participated in the program. One of such is Christopher Anunobi Marshall - 'What an awesome pleasure to be a part of the last CPPL training. I certainly have been putting a lot of the gained insights into work and already secured three presentations for my company'. ‘We are not surprised at this because, the very nature of the program ensures that participants start practicing the outcome of the program immediate after, Kalu explains.

Our program approach includes Practical hands-on training through Simulation Techniques. According to Kalu, this encourages dialogue between instructors and participants as well as amongst participants. Participants have much to contribute to the learning process, and such education is not a one-way transfer of knowledge from instructor to trainees.  Rather, it is a collaborative dialogue among a group of people and an instructor.  
The highpoint of the October edition was an intense discussion on growing sales by getting the Sales Funnel flowing and the Sales Tree growing as sustainable strategies for growth and profitability. The session led by Olatunji Ope, a veteran salesman and trainer throws more light ‘The Sales Funnel allows Salespeople to qualify prospects, engage with them, sell to them, and build a solid prospect bank that allows them to guarantee to a great extent a source of continuous sales orders.

Ope explains further ‘The Sales Tree Concept allows Salespeople to develop a relationship with their customers, treat their customers like seeds that are planted and treated with care and attention, which in turn adds to their prospect bank. Each customer is a seed that in turn produces fruits while the previous sales which have been consummated, are the fruits.

Kalu concludes, ‘The November edition which will be the 16th edition and the last for the year 2015 will hold on 27th November 2015 and promises to be awesome as participants will be taught and guided on how to prepare to end the year well and start 2016 on a good note  - with a good marketing plan. He encourages interested participants to register online at www.cppl.com.ng/register now. Seats are limited as the program admits 25 participants only.

About Customer Passion Point Limited (CPPL) 
Customer Passion Point Limited (CPPL) is a value creation consultancy. We are committed to building capacity for businesses to enable them understand and leverage the passion points of their customers to create value. We have over 30 years of decent work experience spanning across industries, businesses and cultures.

Ikechukwu Kalu
Ikechukwu.kalu@cppl.com.ng , ikechuk@gmail.com
Tel: +2348032002458, +2347011962027
Skype ID: ike.kalu1


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