Post COVID-19: SMEs Must Re-Strategize Their Branding Approach to Survive the new normal – Ikechukwu Kalu
Lagos, October 27, 2020 – Brand expert, Ikechukwu Kalu has advocated that businesses, specially Small and Media Scale Enterprises (SMES) must adopt new approach to market, especially concerning their brand appeal to survive in the post COVID-19 new normal. Kalu noted that t here is the urgent need for some sort of “rebranding” or effective branding for those who had not been on a strong branding trajectory before COVID-19 era. Ikechukwu Kalu, who is the Lead Consultant at Customer Passion Point Limited (CPPL), a firm of Value Creation Consultants providing Marketing, SME Consulting and Training reiterated that the soul of a business is its patronage and the consumers must be at the heart of branding for it to be able to attract, connect and retain patronage. In his words, “there is the reality of a new normal – social distancing and the changing dynamics of transactions especially for businesses that rely on physical contact and in-store customers, for instance, retail and hos