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Showing posts from April, 2016

My Journey So Far In Value Creation Consulting

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I  you have been around marketing circles, you will probably have come across my name.  I have occupied some interesting positions and play great role in building great brands. Yes, I have had very high profile jobs and have played huge role in developing marketing, sales and customer value development in Nigeria. Having started my career in Guinness at the age of 18, worked through school and grown from grass to grace, I have come a long way in the world of business.  In the last two years, I have made the shift from just being a marketing professional to becoming a business coach and value creation consultant. It has been quite a journey, but how did it all begin? Long story. I always saw myself as someone who will grow through the ladder of success. Yes, I started off as a production hand (minimum wage level) at Guinness in 1982 but rose up to the role of Marketing Director in a telecommunication company, Zantel Telecoms in Tanzania. By the way, Zantel is a part of Etis