Relationship Marketing, Extremely Important For The Growth Of A Spa
A friend once asked me if a spa needs marketing to survive and my answer was, a spa business does need marketing, not just to survive but deliver great experience, grow and be profitable. The Spa Business, needs all the major functions of business, marketing in particular, because it is the core of any business. Traditionally, the industry has not been known to do great marketing but that is understandable because they are often embedded into better known hotels or luxury businesses. They simply assume the image of the parent or mother brand. Recently we are increasingly seeing standalone spas that offer great experience and really want to be known for what they do as a business and not a value added service offered by a known brand. This indeed calls for great marketing. Like we know about any beauty or wellness outfit and indeed any business venture, having the most talented hands or staff (brand ambassadors) is great but if the customers (the people for which you are in b