A Journey of Marketing Excellence: The Story of Ikechukwu Kalu


Ikechukwu Kalu, CEO/Lead Consultant at CPPL

Ikechukwu Kalu's career is a testament to the power of strategic marketing and dedicated leadership. With a diverse background spanning financial services, telecommunications, manufacturing, and consulting, Ikechukwu has honed his skills in various fields including marketing, sales, brand activation, and project management.

His corporate journey began with leadership roles at prestigious companies such as Guinness Nigeria (Diageo), MTN Communications, Zain Nigeria (Airtel), Zanzibar Telecommunications (Etisalat Tanzania), First City Monument Bank (FCMB) Limited, and Ecobank Nigeria. At these companies, he was instrumental in shaping strategies that drove growth and innovation.

Ikechukwu's consulting prowess is equally impressive. He has partnered with major brands like Nigerian Bottling Company (NBC), MoMo PSB, Smartcash PSB, Zaron Cosmetics, and Prestigious Homes, where he focused on driving value creation through marketing consulting and capability development. His approach is data-driven and customized, ensuring each client receives solutions tailored to their unique challenges and goals.

Beyond the corporate world, Ikechukwu is an influential academic contributor. As an Adjunct Lecturer at Pan Atlantic University and a Resource Person at Lagos Business School, he leads discussions on value creation, marketing, sales, brand strategy, and experiential/alternative marketing. His commitment to education underscores his belief in sharing knowledge and nurturing the next generation of marketing professionals.

Ikechukwu's educational background is robust. He holds a first degree from the University of Lagos, a Postgraduate Diploma from Leicester University, and an Executive MBA from the University of Nigeria, Nsukka. Additionally, he has completed Senior Management Programs at Lagos Business School and a Business-to-Business Marketing Strategy course at Harvard Business School.

His professional affiliations are a mark of his dedication and expertise. Ikechukwu is a Fellow of the Chartered Institute of Marketing (London) and the National Institute of Marketing of Nigeria. These distinctions reflect his deep commitment to the field and his ongoing pursuit of excellence.

Ikechukwu enjoys leading discussions with executives, business owners, and young professionals on various topics, including marketing, sales, business development, customer relationship management, project management, key account management, and effective communication and business writing. With over three decades of professional experience, Ikechukwu Kalu continues to inspire and lead, making significant contributions to the marketing world and beyond.

#MarketingExpert #BusinessLeader #CorporateTrainer #Consulting #ValueCreation #BrandStrategy #ProjectManagement #ProfessionalDevelopment #MarketingMentor #SalesExcellence #CustomerEngagement

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