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It was a privilege to deliver a speech at the Dar es Salaam University Marketing Forum on March 17th, 2012. Standing before bright minds, I reflected on the invaluable role marketing plays in building not just businesses, but economies. As Peter Drucker famously said, "There are two main functions in any enterprise—Marketing and Innovation. The rest is cost." Today, I hope to convince you of how marketing can elevate individuals, businesses, and nations alike. The Power of Marketing: A Lifeline for Businesses Marketing is the art of identifying customer needs and profitably meeting them. It’s about delivering solutions that customers perceive as valuable, ensuring the business grows while creating lasting customer relationships. More than a business tool, marketing breathes life into enterprises, ensuring profitability and longevity. But who powers this growth? It's the people—the human engine behind every business. People Drive Success in Enterprises Jack Welch, in his b...

Thinking about this subject, I am reminded of a latin maxim - Sovitoambulando.. Meaning problems get solved as you move on in life... Just keep moving.. Don't be stagnant. This is true..things get done anyway. It might take time. But is this really true about money and creating the future we want? Money is a wild beast and has to be tamed. We require wisdom to tame money and make it work for us. We all desire good life, good future and to live behind godly inheritance. We need to work at it from now. Solomon said in Eccl.7:12 For wisdom is a defense even as money is a defense, but the excellency of knowledge is that wisdom shields and preserves the life of him who has it. Money and wisdom are placed on the same pedestal.. They are both important. We need them to lead a good and godly life. But wisdom will help you manage money... keep it under control. My son asked at one of our P3 meetings...if God promises to supply all our needs and says we should a...

I was on East Africa Radio to talk about Personal branding on the breakfast show. It was fun. Special thanks to all those who listened and joined in the discussion via Facebook and Twitter. We succeeded in defining branding in a way that connected with the people. It is the process of developing a product or self to have a meaning that connects with your audience. We said that a brand is what people say about you when you are not there, or when you have left the room. It is the 'You' that people connect with. It is a process that starts with you discovering what you can do with ease and better than others as well as your Point of Difference, and developing it to have 'a meaning'. If properly done, this process can help you stand you out as an expert in your field or career. We said a great brand must have some basic qualities. They must be authentic, distinctive, compelling and excellent. This means that you must consciously work on yourself to become a brand....

In today’s competitive and fast-paced marketplace, traditional marketing approaches are often not enough to resonate deeply with consumers. Modern audiences, especially millennials and Gen Z, are increasingly drawn to brands that align with their values and purpose. This is where cause marketing becomes a game-changer. What Is Cause Marketing? Cause marketing refers to the collaboration between a for-profit business and a non-profit organization, or a brand aligning itself with a cause to promote mutual benefits. It’s not just about selling products but about connecting with consumers through shared values and a commitment to making a positive social impact. This form of marketing appeals to consumers' emotions, builds trust, and fosters loyalty because customers feel they are contributing to the greater good. Why Cause Marketing Works Consumers today are not just looking for products—they are looking for brands that represent something more than mere commerce. They want...