The Crucial Role of Brand Perception in Today's Market
Recently, there has been a significant shift in awareness. Globally and particularly in Nigeria, people are paying more attention to brand reviews, testimonials, and customer complaints. These factors are increasingly influential in guiding consumers' decisions towards or away from a brand. One might ask, "Should what someone thinks about me as a brand matter?" or "Shouldn’t people experience my brand to form an opinion?" These are valid questions. However, in the realm of brand building, things don't always work rationally. Everything you do as a brand will have an outcome and an impact. So, what is a brand, and why should you be conscious of your interactions with people? Above all else, a brand is a promise kept. You become a brand when you appeal to someone, and this appeal is a promise. As long as the promise is kept, you will receive positive reviews from those who interact with you. From my Marketing 101, anything can be a brand. Anything you ca