Post COVID-19: SMEs Must Re-Strategize Their Branding Approach to Survive the new normal – Ikechukwu Kalu
Lagos, October 27, 2020 – Brand expert Ikechukwu Kalu has urged businesses, especially Small and Medium Scale Enterprises (SMEs), to adopt a new marketing approach, particularly in terms of brand appeal, to thrive in the post-COVID-19 era. Kalu highlighted the urgent need for "rebranding" or effective branding for those who had not previously emphasized strong branding. Ikechukwu Kalu, the Lead Consultant at Customer Passion Point Limited (CPPL), a firm offering Marketing, SME Consulting, and Training services, stressed that patronage is the lifeblood of a business, and consumers must be central to branding efforts to attract, connect with, and retain customers. He stated, "We are facing the reality of a new normal—social distancing and the changing dynamics of transactions, especially for businesses that depend on physical contact and in-store customers, such as retail and hospitality. While specific solutions may differ for each business, there are general approaches t...