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A friend read my post on Facebook which says "As there are an enormous (and ever-increasing) set of possible ways to create value, how do we decide which type to pursue? Is each way of creating value as useful to us as another?”. He reviewed it carefully and shared his thoughts which are captured thus ‘On a broader perspective, I believe values that should be pursued should be values that promote customer loyalty to a company's brand whilst expanding her customer base. Though values created for customers may differ from one company to another, there is a general basis for creating impactful and profitable customer value. They include (but not limited to) excellence, quality and empathy. I would say yes, because value creation is intricate in nature as it is the result of a comprehensive network of strategies backed up with sound implementation. Some ways of creating values may seem to be "less" important to a company than others but it is upon these l...

I had an interesting discussion with a friend on core values recently. We came to the conclusion that core values are a must for every business and they must guide the way things are done in the organisation. If this is true, then we must carefully develop our core values. Our values must be true about us and we must be intentional about operating by them. The unfortunate thing is that a good number of businesses develop their core values but never operate true to them. They put them together because it is trending in the business world. There is really no intention to live by them. This is not right, in fact totally unacceptable. Why would you have integrity as one of your core values and your enterprise is into and even endorses practically everything that will bring business not minding whether it is legitimate or not? Why have core values that we do not intend to keep? Core values should be what I would like to describe as "tangible expressions of who we are as an o...